Yesterday I was driving down the road when I saw a red billboard with the outline of a horned head, a clawed hand and a pointed tail sticking beyond the basic rectangular shape. As I got closer, I realized it was an advertisement for a fundamentalist Christian church, one which combines reverse psychology and ancient scare tactics into a lethally idiotic mixture. It read, “Boycott New Life Fellowship” with “-Satan” in the lower right and the church's website address in the lower left. (I don't have a photograph and the image I found online is presumably a variant.) Beyond the absurd theology, the entire set-up raises several questions: If the devil wants you to know his feelings about the church, then why is he hiding behind the sign? Why doesn't he know how to use proper capitalization and punctuation? Why did he let the church deface his sign with their website address? Why did he hack their website but fail to remove their content and simply add graffiti? If on the other hand he doesn't want you to know his feelings, then why did he put his message on a billboard in the first place? All of this suggests the devil is highly incompetent and poses no threat to anyone with half a brain, but I suppose that's not the church's target audience.